5 Things You Need To Know About Made To Measure Clothing
2. Why made to measure?
To order a made to measure garment, the customer’s measurements are first taken by a made-to-measure retailer. Then a base pattern is selected that most closely corresponds with the customer’s measurements. This base pattern is altered to match the customer’s measurements.
The garment is constructed from this altered pattern. The primary benefits to the customer of made to measure clothing are that the garments will be well-fitted to the customer’s body and the customer may have the opportunity to customize the fabric and detailing.
The primary disadvantage of made to measure is that the customer must wait up to several weeks for the garment to be sewn and delivered. A typical price markup for a made to measure item is 15% over the price of its ready-to-wear counterpart Made to measure retailers often travel to meet with their clients at a place and time suitable for the client.
Unlike bespoke garments, which traditionally involve hand sewing, made to measure manufacturers use both machine- and hand-sewing. Made to measure also requires fewer fittings than bespoke, resulting in a shorter wait between customer measurement and garment delivery. Made-to-measure is sometimes also referred to as personal tailoring.